What we do

A demand engine and a safety net, working as one.

Meta Ads put you in front of homeowners the moment they need a roof. Automated follow up makes sure not a single lead slips away. Together, they keep your calendar full.

The primary driver

Meta Ads that find homeowners first.

Hyperlocal, geotargeted campaigns engineered around the exact moments roofs get replaced.

Hyperlocal targeting

We aim campaigns at homeowners by zip code, property type, and storm event data, with no wasted spend on people who will never call.

Storm triggered campaigns

Hail or wind rolls through? Campaigns activate while demand is highest and homeowners are actively searching.

Before / after creative

Thumb stopping ad creative that proves the quality of your work and earns the click from skeptical homeowners.

Continuous optimization

We test relentlessly, cut the losers, and pour budget into the winners so cost per lead keeps dropping.

The safety net

The 7 touch follow up sequence.

The moment a lead comes in, this fires automatically, and stops instantly the second they reply or book. No lead ever gets forgotten.

  1. Instant SMS

    0:30

    A text hits the lead's phone within 30 seconds of opt in, while you're still their top choice.

  2. Follow up email

    5 min

    A friendly, credibility building email lands minutes later with what to expect next.

  3. Second SMS

    Evening

    An evening nudge catches homeowners once they're home from work and ready to talk.

  4. Ringless voicemail drop

    Day 3

    A prerecorded voicemail lands in their inbox, personal, without an awkward live call.

  5. Urgency SMS

    Day 5

    A time sensitive message reminds them that storm damage windows (and insurance claims) don't stay open forever.

  6. Social proof email

    Day 8

    Reviews and before/after results from neighbors in their area build the trust that closes the bid.

  7. Final check in

    Day 14

    One last value driven touch to win the lead back before the sequence completes.

Always running in the background

  • Missed call text back

    Every missed call triggers an instant text, so a busy crew never costs you a lead.

  • Automated review requests

    After every completed job we ask for a Google review, compounding your local reputation on autopilot.

Map this to my business
The Mentra Guarantee

10 booked inspections in your first 30 days. Or you don't pay.

We put our own money on the line because the system works. No long contracts, no lock in, just results you can measure on your calendar.

Start risk free
Start risk free
Booked inspections, guaranteed in 30 days
To first automated response
Multi touch follow up sequence
Refund if we miss
Free digital audit

Stop losing bids to competitors with better marketing. Let's build your foundation.

Tell us about your business and we'll send back a free, no obligation audit of your local market, and exactly how to start dominating it.

  • A free teardown of your current local visibility
  • Where your competitors are outbidding you online
  • A clear 30-day plan to start booking inspections

No contracts. No spam. Just a clear read on your local market.