Hyperlocal roofing growth

A digital presence that works as hard as your crew.

We run hyperlocal Meta Ads and storm triggered campaigns, then our automated 7 touch follow up books the lead before your competitor even picks up the phone.

10 booked inspections in 30 days , or a full refund.

28s
Avg. lead response
7 touch
Auto follow up
100%
Refund guarantee
Trusted by roofing & storm restoration crews
  • Storm triggered campaigns/
  • Geotargeted Meta Ads/
  • 28 second lead response/
  • Missed call text back/
  • Automated review requests/
  • Before / after creative/
  • Zip code targeting/
  • 7 touch follow up/
The leak in your pipeline

You're a great roofer.
Your marketing is the weak shingle.

Most roofing companies don't have a quality problem, they have a visibility and speed problem. Here's where the bids quietly slip away.

01

An outdated website that loses trust

A homeowner about to spend $15k judges you in 3 seconds. A slow, dated site sends them straight to the competitor who looks more legit.

02

Invisible when storms hit your zip code

Weak local SEO and no ad presence means that when hail rolls through, the leads go to whoever shows up first on Google and Facebook. Not you.

03

Leads going cold before you call back

The average contractor takes hours to follow up. By then the lead has already booked three other inspections. Speed wins the bid, and you're losing it.

The growth system

Two engines. One booked calendar.

A demand engine that puts you in front of homeowners the moment they need a roof, and a follow up engine that makes sure not a single lead falls through the cracks.

The primary driver

Meta Ads

Hyperlocal, geotargeted campaigns aimed at homeowners by zip code, property type, and storm event data.

  • Geotargeted by zip code, property type & storm data
  • Storm triggered campaigns that fire after hail & wind events
  • Scroll stopping before / after creative
  • Continuous optimization, cut losers, scale winners
Built, launched & managed for you
The safety net

Follow Up Automation

The moment a lead comes in, an automated sequence goes to work, so you're first to respond, every time.

  • Instant SMS within 30 seconds of a new lead
  • 7 touch sequence over 14 days, stops the moment they reply
  • Missed call text back so no lead slips away
  • Automated Google review requests after every job
Built, launched & managed for you
The Mentra Guarantee

10 booked inspections in your first 30 days. Or you don't pay.

We put our own money on the line because the system works. No long contracts, no lock in, just results you can measure on your calendar.

Start risk free
Start risk free
Booked inspections, guaranteed in 30 days
To first automated response
Multi touch follow up sequence
Refund if we miss
Proof, not promises

Real roofers. Real booked inspections.

A look at what happens when hyperlocal ads meet relentless follow up for home service pros.

Download the Playbook
campaign_results
Meta Ads
6
Zip codes targeted
3 wks
To a full pipeline
4
Jobs saved month one
7 touch
Auto follow up
Booked inspections / week
Austin, TXStorm Ads + Follow Up Automation

Texan Sky Roofing

Referral only to a full calendar in 3 weeks

What we did

We launched storm triggered Meta ads across 6 zip codes and built the 7 touch GHL follow up sequence, taking them from referral only to a predictable lead pipeline in under 3 weeks.

We went from hoping the phone rang to having a calendar full of inspections before I even open my laptop. The follow up system alone probably saved us 4 jobs in the first month that would have gone to voicemail.
ME

Mark Ellison

Owner, Texan Sky Roofing

campaign_results
Meta Ads
3.2★ → 4.4★
Google rating
Hail data
Targeting source
2 mo
To rebuild reviews
Auto
Review requests
Booked inspections / week
San Antonio, TXTargeting Rebuild + Reviews

Summit Roofing

Junk leads out, 4.4 star reputation in

What we did

We rebuilt their ad targeting around hail event data after a previous agency's broad campaigns produced junk leads, while layering in automated review collection to rebuild their Google rating.

We had been burned before, paid for clicks that went nowhere. Mentra actually showed us the targeting data and the leads were night and day. Plus our reviews jumped from 3.2 to 4.4 stars in two months without us lifting a finger.
RC

Renee Castillo

Owner, Summit Roofing

campaign_results
Meta Ads
10
Inspections booked
21 days
To hit the guarantee
Under 60s
Avg response time
24 / 7
Lead qualification
Booked inspections / week
Dallas Fort Worth, TXMissed Call Recovery + Voice AI

Northstar Roof Works

10 booked inspections inside 21 days

What we did

We set up missed call text back and AI voice qualification for a high volume team that was losing leads while crews were on roofs all day, hitting the 10 inspection guarantee within their first 21 days.

Honestly I was skeptical about the AI part, it sounded gimmicky. But homeowners do not care who texts them back, they just want a fast response. We hit 10 booked inspections before the month was even out.
DO

Derek Osei

Owner, Northstar Roof Works

Free digital audit

Stop losing bids to competitors with better marketing. Let's build your foundation.

Tell us about your business and we'll send back a free, no obligation audit of your local market, and exactly how to start dominating it.

  • A free teardown of your current local visibility
  • Where your competitors are outbidding you online
  • A clear 30-day plan to start booking inspections

No contracts. No spam. Just a clear read on your local market.